To increase the number of student enrolments for the academic program
About the Program:
University offers an online Master’s program in Financial Engineering. This tuition-free program is composed of 14 courses and can be completed in two years.
Requirements for Applying:
Bachelor’s degree with English, IELTS, resume, transcripts, Essay along with references to complete application.
U.S, China, India, Nigeria, Kenya, Russia, Hungary, Vietnam, South Africa, Angola, Egypt, Morocco, Rwanda, Jordon, Tunisia.
Retargeting to address drop-off
Segmented based on Engagement and Progression to address drop-offs effectively. This also helped us identify new geographies to target for new applicants
We improved Facebook conversion by a whopping 120% through testing ad variations. Creatives describing the scale of the program and suggesting a sense of urgency performed best
Increasing reach through Audience Targeted Display Ads
60% of total registrations came in through Display Ads that target audience and not inventory
Paid search as a prospecting tool
20% of the registrations were obtained from paid search. We built a campaign structure around core branded terms, category terms, and user terms. Non-branded terms drove more conversion indicating successful search based audience prospecting
Sequential and Iterative Optimization
We optimized for different levels within the conversion funnel, i.e. visitors 🡪 registration 🡪 application steps 🡪 final application submit.