The client is a highly popular Mobile cricket game crossing over 10M+ downloads on the Google Play store and with over 300,000 daily active users (DAU)
To measure campaign performance at different levels, specific goals were set across the funnel.
Multi-Channel approach
Leveraged channels like FB, Google, Programmatic, OEM Marketing, Push Notifications to reach users in various environments
The approach helped in reduce dependency from each platform and create an ecosystem where each channel is complementing other to drive a combined goal.
With Multichannel approach we were able to avoid the scaling inefficiencies that results in when campaigns are scaled on limited number of channels.
Increasing CLTV
Apart from controlling the cost per install we also focused on increasing the CLTV so as to create buffer to accommodate any increase in CPI that can happen with the rapid scaling
We ran specific campaigns which targeted serious gamers so as to increase the CLTV
Leveraging Customer Data Platform for customized Attribution solution
The roadblock of not having an MMP was managed with leveraging our Customer Data Platform (CDP) by attributing installs to programmatic campaigns by collecting and matching relevant macros from the Google Play store install data and impression data from various platforms.
Drive omnichannel advertising campaigns for multiple large restaurant brands leading to increased store visits, loyalty program registration, and – especially important during Covid times – online sales
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Over 1500 registrations and 200 applications were submitted per month with an acceptance ratio of 30%. Helped the client penetrate and significantly increase reach in both US and international markets.
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Recruited patients for clinical trials through end-to-end digital services across strategy, proposals, planning, and campaign execution. Datawrkz became their plug-and-play digital media arm.
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