
We have come a long way since the first Hotwired.com banner advertisement that captured the collective curiosity of the online audience, so much so that it resulted in an unbelievable Click Through Rate (CTR) of 44%. Technology, as we know it today, has opened up new and more efficient channels for Advertisers to reach their customer pool. As much as we commend and employ new Ad Technologies, we seldom have a granular-level understanding of all its features. Programmatic Advertising, although very popular in the Ad-Tech space, is one of the most misunderstood technologies out there. With this blog, we intend to debunk the myths surrounding this mistaken technology.