LEARN TO BUY DIGITAL MEDIA EFFICIENTLY
Few marketers have the means (or time) to ensure that they are holding their media buying partners accountable for transparent spend. This leaves a lot of money on the table for middlemen who pocket high margins at the marketer’s expense. This session will walk attendees through the evolution in the media buying pricing model, what transparency means, questions that should be asked, and how to reclaim the value being lost to middlemen.
After this session, you’ll be able to:
- Understand the digital media value chain
- Use a framework for deciding whether to outsource media buying or keep it in house
- Determine if media buying will be done in a transparent fashion
- Evaluate media buying firms, especially with respect to pricing structure
- Understand when to use Search, Social, and Programmatic channels
We are an Independent Trading Desk bringing you digital media buying capabilities across platforms – Facebook, Google, Programmatic, Native, LinkedIn, Twitter, Quora. You name it, we buy from them! If you’re an advanced buyer, our self-serve DSP, Vizibl will be closer to your speed. Either way, our transparent financial model will help you reclaim hidden fees and charges – often to the tune of 30% – 70%
Find where you are leaking media dollars through our Free Audit
Avail one additional month of Free managed services on Vizibl, our DSP
Save 20% of your media cost or we work for FREE
WE WILL BE PRESENT AT
Los Angeles, CA
Salt Lake City, UT*
Kansas City, MO
July 31- August 1
* Datawrkz will be present for these events.
Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.
To learn more about Digital Summit Series 2018,
please visit https://digitalsummit.com