We are Datawrkz
Digital Advertising nerds. Data geeks. Moving the needle for our clients since 2013.
Who are we
Datawrkz is an 8-year-old digital media buying firm with offices in Austin, TX, Singapore, and India. We help clients all the way from media strategy through planning and, most importantly, active campaign optimization. We’ve grown to a 70 member firm with teams that handle campaign optimization, direct publisher deals, and building proprietary advertising technology products. Our vast body of tribal knowledge on optimization techniques and how to coax every last bit of results from media spend is our calling card.
Do Things the right way
We emphasize a result-oriented approach rather than a sales-first orientation. Our goal has always been to establish a partnership with our clients, so we focus on long-term planning rather than short-term bumps in vanity metrics.
This is one of our core principles - whether sharing information internally or with our clients. We’ll over-communicate rather than be careful with our words, and we’ll show you everything you’ve asked for (and often much more!)
Democratizing Online Advertising
Datawrkz was founded by a team with a background in Operations and Technology. We know all the tricks that large advertisers access and spread this expertise among brands that normally wouldn’t be able to hire people with the same level of industry knowledge
Having fun while working
We have a relaxed, informal culture within the firm. No unnecessary hierarchy, and an environment where everyone feels free to approach each other to discuss opportunities and issues. This might seem like an employee retention strategy, but it leads to some awesome work for our clients. Win-win-win :)!
Started in Bangalore
India with a 2 member team
Launched with our first set of clients
Kick-started our publisher-side business
Moved into our own office!
Incorporated our Singapore firm
Closed our first agency partner in the US to start our ITD business
Launched the Vizibl DSP
Set up a TX office to focus on US business
Formally started our multicultural business arm
Launched the Vizibl CDP
Crossed the $5M revenue threshold
Surged past 50 employees for the first time!
Chief Executive Officer, Founder
Senthil has always been afflicted with wanderlust. He has a Bachelor’s degree in Engineering, followed by a Master of Science degree in Management Information Systems from the University of Arizona prior to an MBA from the Indian Institute of Management, Ahmedabad. He has experience working in the US, Japan, and Australia before heading back to India for his MBA and post-MBA career. Along the way, Senthil has worked across areas like consulting, solution architecture, B2B marketing, and Advertising in i2, Oracle, IBM, and Ozone Media. Senthil lives in Bangalore, India now along with his wife and two kids though, as he often says, he spends a lot of his life on a plane!
Sr. Director, Operations and
Mayank Khirwadkar is the Director of Product Management at Datawrkz. He brings over 13 years of experience in IT industry having worked across various functions like program management, client engagement and business development. He has led several cross functional teams and driven business outcomes for enterprise customers across verticals like Process Manufacturing, BFSI and Technology.
At Datawrkz, he is responsible for all aspects of managing the product operations, from developing the product strategy and road map to design to scaling the portfolio.
Mayank holds an Engineering degree from Visveshwaraiah Technological University and an MBA in General Management from IIM Ahmedabad.
Director, Business Solutions
Arunprabu Kesavan is the head of Sales and Publisher Solutions at Datawrkz. He leads the sales team in Datawrkz and is responsible for developing and implementing effective sales strategies, executing go-to-market campaigns and to accelerate business development and revenue growth. He also leads the publisher’s operations function to make sure that the publishers can leverage programmatic technologies in the most optimal way to improve their revenues
Arun is a media and sales professional who has a rich experience of more than 10 years in digital media, market research, and consulting. In addition to handling clients from the Media Industry, he has also worked with clients in FMCG, pharma, manufacturing, retail, online, and real estate industries as well.
Arun holds an undergraduate degree in Engineering from the College of Engineering, Guindy, Chennai and an MBA from IIM, Bangalore.
VP Sales - North America
After receiving his undergraduate degree in Communications from the University of Michigan, Andrew began his 32+ year career in media sales in New York City. Attracted to the measurability of online advertising, Andrew transitioned into digital sales, helping global magazine publishers monetize their premium content (Car and Driver, Elle, Reader’s Digest, etc). Added into the mix: some dot-com tart ups, Terra Networks, CBS, AT&T Adworks, Belo Corp, and most recently NBCUniversal. Andrew holds a Master’s degree in Integrated Marketing Communications from Marist College and is an adjunct professor of media sales at the University of North Texas. Andrew lives in Southlake, Texas with his wife. Together they enjoy skiing, hiking, paddleboarding and college football weekends ith his three adult daughters.