It’s long been a truism in marketing that acquiring a new customer is anywhere from five to 25 times1 more expensive than retaining an existing one.
The most important part to realize is that digital media buying has shifted almost completely from a direct publisher buy to programmatic buying.
Digital marketing is gaining popularity by the day, and many brand marketers and owners are now discovering the value that various digital channels bring to the table.
Since time immemorial, marketers have been plagued with one dilemma – determination of the advertising effort that helped move the needle.
Today, we attempt to define a term that is often used in the ad-tech industry – Transparency. This blog was motivated by the questions our clients ask.