Analyst-Account Management

Year of experience:
Account Management


  1. Client Servicing and Account Management:
  • Craft media plans and build proposals for advertising campaigns the clients want to execute
  • Conduct secondary research about client or client’s industry in order to craft more relevant campaign strategy
  • Coordinate internal teams aligned with the account to ensure client success
  • Coordinate with operations Head and Finance to manage contracts and payment
  • Communicate with clients to ensure that campaigns are delivering as per expectations

     2. Campaign Management & Optimization:

  • Drive in-depth quantitative analysis of advertising campaigns
  • Optimize to improve campaign success metrics including CTR, CPC, CPA and campaign pricing
  • Oversee creation, implementation and tracking of online marketing campaigns in Google AdWords, Facebook, and Programmatic platforms
  • Liaise the media buying platforms and technology partners to improve campaign delivery

     3. Initiatives:

  • Apply own insights, analysis and client feedback to tune campaigns to success
  • Share, educate and assist the internal team members and clients with relevant insights to improve Datawrkz’s offerings


  • B. Tech/ B.E/MBA
  • Prior experience in an analytics, digital marketing or business analysis role preferable
  • Experience managing US clients with direct interaction with client preferable
  • Very strong analytical skills
  • Presales experience will be a bonus
  • Clearly demonstrated interest and understanding of the Digital Marketing industry (Either worked in or took proactive steps to learn. Understanding of digital marketing terminology and concept is an absolute must)
  • Strong written and verbal communication skills
  • Candidates who have worked with Digital marketing or other marketing services industry (including market research, ad agency, PR agency etc.) will be preferred

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