What is Programmatic Advertising?
Programmatic advertising refers to bidding on and buying of digital media, near real time, through powerful AI/ML across the digital ecosystem. Programmatic has evolved to deliver on different facets such as CTV/OTT platforms or reaching gamers on the latest console or even delivering ad to a hyperlocal area through latitude and longitude. And all of this happens near real time!
Benefits of Programmatic
Programmatic Advertising activates a marketplace ecosystem helping advertisers buy digital ad units from publishers real time.
Programmatic targeting is efficient and scalable. With an abundance of targeting capabilities, as marketers you have full control of who sees what, when and where.
The Datawrkz Advantage
Datawrkz seamlessly merges the programmatic paradigms and capabilities with proprietary frameworks and processes to drive results for your campaigns
Equal opportunities for all advertisers and publishers irrespective of the monthly advertising budgets and access to global inventory
Real time bidding gives you visibility on the dollars spent for each impression. You only pay for what you buy based on your own bids.
Demand Side Platforms offer customized targeting and bidding packages based on the client's target group and advertising goals.
Through a rigorous, hypothesis based planning approach, Datawrkz help unpack complex problems and work with you on providing a targeted solution that is designed to impact outcomes