What is Programmatic Advertising?
Programmatic advertising refers to bidding on and buying of digital media, near real time, through powerful AI/ML across the digital ecosystem. Programmatic has evolved to deliver on different facets such as CTV/OTT platforms or reaching gamers on the latest console or even delivering ad to a hyperlocal area through latitude and longitude. And all of this happens near real time!
Benefits of Programmatic
Programmatic Advertising activates a marketplace ecosystem helping advertisers buy digital ad units from publishers real time.
Programmatic can give you a huge reach. Programmatic targeting is efficient and scalable with abundant targeting capabilities. As a marketer, you have complete control of who sees what, when, and where.
Programmatic gives you a wide range of ad formats. So you can engage with your audience with highly engaging ad formats and drive them to your website.
The popularity of CTV & OTT content is spreading like wildfire and all data suggest that it will continue its upward growth in the future. With Programmatic you can target CTV & OTT with a highly engaged audience.
Talking about targeting, Programmatic provides you the ability to target your potential customers in various ways, eg- Contextual, Behavioral, Location, Device & Weather based.
Programmatic advertising gives you real-time and transparent data & total visibility over your campaigns. Hence, you can make changes and optimize your campaigns on the go.
The Datawrkz Advantage
Datawrkz seamlessly merges the programmatic paradigms and capabilities with proprietary frameworks and processes to drive results for your campaigns
Equal opportunities for all advertisers and publishers irrespective of the monthly advertising budgets and access to global inventory
Real time bidding gives you visibility on the dollars spent for each impression. You only pay for what you buy based on your own bids.
Demand Side Platforms offer customized targeting and bidding packages based on the client's target group and advertising goals.
Through a rigorous, hypothesis based planning approach, Datawrkz help unpack complex problems and work with you on providing a targeted solution that is designed to impact outcomes