Cricket is not just a sport; it is a religion, one that is passionately followed by over one billion fans globally. Come World Cup, a Test Series, or the T20, fans not only gather around the ...

The Client, The Requirement, and The Challenge

Our client is a Clinical Research Organization representing large pharmaceutical companies. The CRO’s job is to conceptualize and implement the ...

Introduction

Over the years, we have seen the evolution of Programmatic buying and selling. The advantages of real-time and relevant media exchange, coupled with measurable metrics has made it ...

Introduction

Digital marketing and advertising have been a welcome revolution. It began to challenge the popular marketing techniques and beliefs. Since its conception and implementation, many ...

Publishers are on a constant lookout for methods to generate and increase their revenues. The most popular and widespread method in today’s technology powered world is to embrace digital ...

It’s long been a truism in marketing that acquiring a new customer is anywhere from five to 25 times¹ more expensive than retaining an existing one. With the focus on increasing Customer Lifetime ...

The most important part to realize is that digital media buying has shifted almost completely from a direct publisher buy to programmatic buying. Unless you’re talking to a publisher, it’s almost ...

Digital marketing is gaining popularity by the day, and many brand marketers and owners are now discovering the value that various digital channels bring to the table. We recently had the opportunity ...

Since time immemorial, marketers have been plagued with one dilemma – determination of the advertising effort that helped move the needle. Sadly, even today, in the era of advanced digital ...

Today, we attempt to define a term that is often used in the ad-tech industry – Transparency. This blog was motivated by the questions our clients ask. These questions follow a very similar trend, ...

Recently, I had the opportunity to interact with a few of my friends, avid marketers, who were juggling with the thought of embracing digital media marketing in addition to the traditional marketing ...

One of the hottest topics today in the digital marketing world is ad blocking, with everyone discussing what it means for the advertiser/publisher/consumer trifecta. Though I think the hype ...

A few years back, if you had a site technically optimized for search engines, it was enough. All you needed were basic web pages in place, a decent site structure, keyword-stuffed page titles, and ...