There are multiple players involved in the multicultural advertising ecosystem but not all are experts.
Tag: full spectrum transparency
Introduction
Over the years, we have seen the evolution of Programmatic buying and selling.
The most important part to realize is that digital media buying has shifted almost completely from a direct publisher buy to programmatic buying.
Digital marketing is gaining popularity by the day, and many brand marketers and owners are now discovering the value that various digital channels bring to the table.