As Programmatic experts, we often get inquiries from our partners in the Independent Marketing agency space about Connected TV (CTV) and Programmatic Audio campaigns.
A Customer Data Platform (CDP) Case-study
Conversion Attribution is an enigma and marketers seldom have a complete understanding of the marketi
Since its introduction, CDP has found many uses and has, over time, proven to be a great asset for digital marketers looking to run effective campaigns.
It’s long been a truism in marketing that acquiring a new customer is anywhere from five to 25 times1 more expensive than retaining an existing one.