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Outstream Ad Units – A Publisher’s Guide To Increased Monetization

Publishers have various innovative ad units at their disposal. It is up to them to choose the right ad format on the basis of their content to monetize their website. Among the various ad units available, we would like to detail the advantages of one versatile ad unit – the Outstream Ad Unit. Let us begin by understanding what an Outstream ad unit is.

What is an Outstream ad unit?

The most popular Outstream ad unit is a video ad unit that can be used by a publisher to monetize their website, even when they have no video content of their own and provide only text-based content/ articles. This form of video ad unit plays automatically in a large media player when a visitor navigates the content on the publisher’s webpage. Because it exists outside of the online video content, it is aptly called an Outstream ad unit. The ad content is generally placed in between the text and the video expands when 50% of the ad is in view and collapses when more than 100% of the ad is out of view or when the video completes.

To see how Outstream Video ads work, click here.

Additionally, publishers can also choose a banner based Outstream ad unit called the Outstream Banner advertisement. As with the Outstream Video ad, the ad is placed between paragraphs and the banner expands only when 50% of the ad is in view and collapses when 100% of the ad is out of view. 

To see how Outstream Banner ads work, click here.

There is a third, more innovative ad unit called the Hybrid Outstream ad unit. In a Hybrid Outstream ad unit, the Outstream Banner ad is displayed either on the completion of the Outstream Video ad or when there has been no fill request for the Outstream Video ad. This ad unit form ensures that the publisher’s webpage is monetized even during low fill requests.

To see how Hybrid Outstream ads work, click here.

The need for Outstream Ads

Instream video ads were the most popular monetization method for publishers until the concept of Outstream ads were introduced. Instream ads had the following shortcomings: 

  • With Instream ads, only publishers with pre-existing video content had the liberty to monetize video ads and publishers relying on text content lost out on the opportunity to monetize the highly engaging video ads. 
  • The Instream video ad content could only be played pre-roll (before the publisher’s video content), mid-roll (during, in the middle of the publisher’s video content) and post-roll (after the publisher’s video content).
  • Instream Video ads would sometimes come across as intrusive ad formats, which were stopped with the help of ad blockers.  

Benefits of Outstream Ad Units

  • Premium and 100% viewable inventory – Outstream ads, especially the video ad formats, only play when the ad unit is in view. This is not just an advantage for publishers, who will be able to ensure their users have an uninterrupted, seamless experience, but also a key advantage for advertisers, who would like a maximum guaranteed reach. This also limits chances for ad fraud.
  • A new and additional source of revenue for publishers – Video ads, as opposed to static ads are known to be more engaging. Publishers who don’t have video content of their own can bank on Outstream ad units – video, banner, and hybrid, and observe an instant increase in their revenues with guaranteed engagement.
  • Higher CPM guaranteed owing to the hybrid model – The Hybrid Outstream model ensures that the publisher always has an ad to show, even if there is no fill request for a video ad. Additionally, since the banner ad remains on the website even after the video ad has played, publishers have the opportunity to demand higher CPMs.
  • Mediation-based monetization – Banner monetization in Outstream ads is done by mediation and not the traditional waterfall method, which is known to reduce the bid and consequently the publisher’s revenue. Mediation ensures that the highest bid wins, thereby increasing the revenue.
  • Support for multiple sizes and formats – Outstream ad formats are supported on desktop, mobile and tablet devices. It can, therefore, be leveraged regardless of the platform.

Longer viewing times: A study suggests that Outstream formats were 25% more visible (20 seconds) than Instream ad units (16 seconds). Outstream ads are thus far more effective.

What to Watch Out For

When placing Outstream ad content, it must be ensured that the ad is nonintrusive and relevant to the content on the publisher’s website. The positioning of the ad should be such that it is seamless and doesn’t affect the user experience, as Outstream ads, if not integrated well, might seem out-of-place.

Ready to Jump Onboard?

You may be a travel blogger or a medium-scale publisher – Outstream ads are the way to go. Outstream ad units work best for publishers of all sizes. What’s more, it is a simple, one-step implementation process that does not require any technical expertise.   

If you are convinced about the various benefits of Outstream ad units and would like to get a demo of how Outstream ad units would fit into your scheme of website monetization, reach out to our sales rep at sales@datawrkz.com. We will reach out to you and get you started. What’s more, we could help you integrate our suite of other innovative and rich-media ad units, AdPrimus, and you will never have to worry about monetization again. AdPrimus ensures the effective use of your real estate on a user’s browser. This directly translates to a higher number of ad impressions. The new impressions thus generated are automatically maximized for revenue through native integration with our header bidding solution, BidAmp.

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