To manage the execution of a large number of low budget (<$1000 per month) hyperlocal campaigns for master franchisees

Planned, executed and optimized an array of display, mobile and video campaigns with hyperlocal targeting in multiple US cities.

Used multiple DSPs and exchanges to buy required inventory. Filtered the inventory with 3rd party audience overlay and contextual targeting to deliver results.

Developed reporting dashboard to cover a broad view for the agency management, individual views for program managers and campaign specific reporting for the end advertisers.

IVT/Fraudulent Traffic <1.5% as measured by client’s Fraud Detection platform (Moat). Down from 40% for previous Programmatic partner

Delivery within 99.5% accuracy based on client server tracking

To attract students with relevant qualification for the University’s online program and increase the number of student enrolments at lowest cost per acquisition

Planned, executed and optimized a cross channel global marketing campaign across paid search, facebook, linkedin and display marketing

Mapped and tracked the application process flow to analyze applicant behavior and identify the most effective traffic sources.

Leveraged programmatic tools like 3rd party audience, Contextual targeting, and domain targeting to drive relevant audience to the website.

Performed A/B testing on Social platforms to identify Interest groups, CTA & messaging that yielded the best results.

Retargeted users based on their engagement levels on the website such as time spent on website, pages visited, recency of the visit and depth in the enrolment funnel.

Contributed to more than 60% acquisition for the University’s program with 50% lower CPA

Over 1500 registrations and 200 application submits per month with an acceptance ratio of 30% helped the client penetrate and significantly increase reach in international markets

To increase the sales for the website from new visitors

Merged Programmatic data with Google Analytics to determine sub-sources that provided the best balance between new users and low CPA.

Utilized cookie exclusion to ensure high percentage of relevant first-time site visitors.

Optimized campaign to ensure that visitors to the eCommerce website converted within 30 days, leading to highly effective top of the funnel media spend

Improve customer acquisition by driving over 30,000 unique visitors per month

Achieved conversion rate double than that of adwords and 4 times that of facebook

To increase the number of unique visits of a recently launched website by 1 Million over a course of 14 days

Channels leveraged included Display, Facebook, Search Engine Marketing and Native Advertising to drive traffic to the website.

Excluded existing visitors through a First Party Data Management Platform

Experimented with various formats of ad creative and placements to optimize cost per unique visitor to the site.

More than 1 Million visits generated over 10 days with 60 +% Unique Visitors

Achieved high quality audience with bounce rate 15% lower than site average with more than 3 Pageiews per session

Increase revenue from monetization of global Inventory

Analysis of the Ad Units for all pages, followed by website tagging and section mapping.

Introduced new sources of programmatic demand and optimized pricing for buyers on a granular combination of section, creative and ad unit size

Analysis of bid density in order to project trade-off between increase in floors and impact on revenue

Since around 20% of traffic was international, paid special attention to floors and optimization for overseas inventory

15% increase in revenue

Increase in floors by 25% resulted in a temporary drop of revenue by 10% followed by increase of 30% once market adjusted to new floors