Founded in 2013, Datawrkz is a leading Digital Marketing Solution provider for publishers, agencies and brands. The company is headquartered in the US and has a strong presence in Singapore and India. Datawrkz works with both Agencies and Publishers to help them leverage the programmatic paradigm. On the demand side, Datawrkz functions as an Independent Trading Desk to power digital media strategy, planning and execution on behalf of their Agency and Brand clients in a transparent financial model. On the supply side, Datawrkz drives higher yield for publishers through proprietary programmatic technology with BidAmp – a header bidding and mediation solution and AdPrimus – the company’s suite of innovative ad units.



Transparency is an attribute we consider sacrosanct and is at the heart of our operations. We are upfront about what we do, and how we are doing it. We believe in openness so much, we even coined our own framework – Full Spectrum Transparency. Take a look and compare us to your alternatives to see how they stack up.

Client Centricity

We realize that your results, time, and money are impacted by any decision we make, and we take that responsibility very seriously. You can count on us to walk you through options and suggest a course of action that benefits you.

Democratizing Ad-tech

We understand that clients – both large and small – are trying to make sense of the constantly shifting sands in Advertising Technology. Our solutions are constructed keeping the needs of all sizes of clients in mind.

24×7 Support

As a globally distributed organization, we make ourselves available when you need to talk to us. We work when you work. We even work when you rest!



Senthil Govindan

Chief Executive Officer, Founder

Senthil Govindan is the CEO and Founder of Datawrkz. With over 15 years of experience in Advertising Technology and Software Products, he has held a broad range of leadership positions across Marketing, Consulting, Business Strategy, and Product Management functions apart from his current responsibility of leading Datawrkz.

Senthil holds an Undergraduate Degree in Engineering from Annamalai University, an MS degree in Management Information Systems from the University of Arizona, and an MBA degree from the Indian Institute of Management. Senthil lives in Bangalore with his wife and two kids though, as he often says, most of his life is spent on a plane.



Mayank Khirwadkar

Sr. Director, Operations and Product Management

Mayank Khirwadkar is the Director of Product Management at Datawrkz. He brings over 13 years of experience in IT industry having worked across various functions like program management, client engagement and business development. He has led several cross functional teams and driven business outcomes for enterprise customers across verticals like Process Manufacturing, BFSI and Technology.

At Datawrkz, he is responsible for all aspects of managing the product operations, from developing the product strategy and road map to design to scaling the portfolio.

Mayank holds an Engineering degree from Visveshwaraiah Technological University and an MBA in General Management from IIM Ahmedabad.

Arunprabu Kesavan

Director, Business Solutions

Arunprabu Kesavan is the head of Sales and Publisher Solutions at Datawrkz. He leads the sales team in Datawrkz and is responsible for developing and implementing effective sales strategies, executing go-to-market campaigns and to accelerate business development and revenue growth. He also leads the publisher’s operations function to make sure that the publishers can leverage programmatic technologies in the most optimal way to improve their revenues.

Arun is a media and sales professional who has a rich experience of more than 10 years in digital media, market research, and consulting. In addition to handling clients from the Media Industry, he has also worked with clients in FMCG, pharma, manufacturing, retail, online, and real estate industries as well.

Arun holds an undergraduate degree in Engineering from the College of Engineering, Guindy, Chennai and an MBA from IIM, Bangalore.

Data-Driven Digital Agency and Independent Trading Desk