Founded in 2013, Datawrkz is a leading Digital Marketing Solution provider for publishers, agencies and brands. The company is headquartered in the US and has a strong presence in Singapore and India. Datawrkz works with both Agencies and Publishers to help them leverage the programmatic paradigm. On the demand side, Datawrkz functions as an Independent Trading Desk to power digital media strategy, planning and execution on behalf of their Agency and Brand clients in a transparent financial model. On the supply side, Datawrkz drives higher yield for publishers through proprietary programmatic technology with BidAmp – a header bidding and mediation solution and AdPrimus – the company’s suite of innovative ad units.



Transparency is an attribute we consider sacrosanct and is at the heart of our operations. We are upfront about what we do, and how we are doing it. We believe in openness so much, we even coined our own framework – Full Spectrum Transparency. Take a look and compare us to your alternatives to see how they stack up.

Client Centricity

We realize that your results, time, and money are impacted by any decision we make, and we take that responsibility very seriously. You can count on us to walk you through options and suggest a course of action that benefits you.

Democratizing Ad-tech

We understand that clients – both large and small – are trying to make sense of the constantly shifting sands in Advertising Technology. Our solutions are constructed keeping the needs of all sizes of clients in mind.

24×7 Support

As a globally distributed organization, we make ourselves available when you need to talk to us. We work when you work. We even work when you rest!



Senthil Govindan

Chief Executive Officer, Co-founder

Senthil Govindan is the CEO and Co-Founder of Datawrkz. With over 15 years of experience in Advertising Technology and Software Products, he has held a broad range of leadership positions across Marketing, Consulting, Business Strategy and Product Management functions apart from his current responsibility of leading Datawrkz.

Senthil holds an Undergraduate Degree in Engineering from Annamalai University, an MS degree in Management Information Systems from the University of Arizona and an MBA degree from the Indian Institute of Management. Senthil lives in Bangalore with his wife and two kids though, as he often says, most of his life is spent on a plane.

Co-founder Datawrkz

Anand Prakash

Chief Operations Officer, Co-founder

Anand Prakash is the COO at Datawrkz. He co-founded the company and currently oversees Business Operations and Publisher Development. Apart from that he also guides the organization in Business Development and Corporate Strategy. He has held a wide array of senior management positions across operations, project management, product development and consulting for Digital Marketing, Investment Banking and IT product firms. He dabbled into entrepreneurship 5 years ago when he founded Berylsys Technology to provide IT consulting to small and medium enterprises in India.

Anand graduated in Mechanical Engineering from the Indian Institute of Technology, Kanpur. He also holds an MBA in General Management from the Indian Institute of Management, Ahmedabad. Anand lives in Bengaluru along with his wife. Anand is an avid reader and juggles his love for travel with a newly discovered penchant for photography.


Arun Soumya Mukherjee

Arun Soumya Mukherjee

Senior Director, Operations

Arun Soumya Mukherjee is the Senior Director, Operations at Datawrkz. He leads the global delivery and client servicing. He is an expert in all forms of digital marketing including Programmatic, Paid Search and Social Media and is a fond student of application of emerging marketing technologies to solve difficult marketing problems for his clients.

Arun is a media and marketing professional and his journey of 13 years comprises rich experience in traditional media, digital media, market research and consulting. He has worked with clients in FMCG, pharma, education, manufacturing, retail, online, real estate and publishing sectors.

Arun holds an undergraduate degree in Engineering from Jadavpur University and an MBA from IIM, Ahmedabad.

Mayank Khirwadkar

Director, Product Management

Mayank Khirwadkar is the Director of Product Management at Datawrkz. He brings over 13 years of experience in IT industry having worked across various functions like program management, client engagement and business development. He has led several cross functional teams and driven business outcomes for enterprise customers across verticals like Process Manufacturing, BFSI and Technology.

At Datawrkz, he is responsible for all aspects of managing the product operations, from developing the product strategy and road map to design to scaling the portfolio.

Mayank holds an Engineering degree from Visveshwaraiah Technological University and an MBA in General Management from IIM Ahmedabad

Rick Marshall

Director, Sales

Rick Marshall is the Director of Sales at Datawrkz. He leads the sales efforts for the Central and Eastern portions of the US.

Rick has worked in the advertising/media industry for over 25 years. His experience includes time on the Agency side working on the media planning side of the business and culminating as a Group Media Director at the largest independently owned advertising agency in the US. Rick has a broad background on the media sales side including programmatic display, audio and video; SEO and SEM, social and email marketing. He also has vast experience in traditional media selling television, print and direct mail.

Rick has an BBA in Marketing from Southwest Texas State University and resides in the Dallas/Fort Worth area of Texas.

Jin Hashimoto

Director, Sales

Jin Hashimoto is a Director of Sales for Datawrkz. She is leading the sales initiatives on the West Coast of the United States. She has over 10 years of sales experience within the digital marketing, telecommunications and finance industries. She most recently worked for Yahoo and partnered with advertisers to drive performance and brand recognition. She has worked with clients in the travel, retail, online services and finance verticals.

She graduated from the University of Hawaii with a degree in Business Administration – Finance. She currently resides in Portland, OR with her husband and two children.

Data-Driven Digital Agency and Independent Trading Desk