Digital marketing is gaining popularity by the day, and many brand marketers and owners are now discovering the value that various digital channels bring to the table.
Since time immemorial, marketers have been plagued with one dilemma – determination of the advertising effort that helped move the needle.
Today, we attempt to define a term that is often used in the ad-tech industry – Transparency. This blog was motivated by the questions our clients ask.
Recently, I had the opportunity to interact with a few of my friends, avid marketers, who were juggling with the thought of embracing digital media marketing in addition to the tra
One of the hottest topics today in the digital marketing world is ad blocking, with everyone discussing what it means for the advertiser/publisher/consumer trifecta.
A few years back, if you had a site technically optimized for search engines, it was enough.