By site_admin / 9th February 2017

Full-spectrum Transparency – The new kid on the block

Today, we attempt to define a term that is most used and abused in the ad-tech industry – Transparency. This...

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blog, Digital Media
By site_admin / 18th November 2016

Why Do I Need Digital Marketing When I’m Already Buying Traditional Media?!

Digital Vs Traditional Media

Recently, I had the opportunity to interact with...

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By site_admin / 9th March 2016

Industry Unification Essential to Counter Ad Blocking

One of the hottest topics today in the digital marketing world is ad blocking, with everyone discussing what it means...

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By site_admin / 9th March 2016

Looking Beyond SEO Is A Must for Startups

A few years back, if you had a site technically optimized for search engines, it was enough. All you needed...

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