PUBLISHER SOLUTIONS

SUCCESS STORIES

Series C Funded Kidswear
e-Commerce Startup

OBJECTIVE:

To increase the sales for the website from new visitors

RESULT:

  • Improve customer acquisition by driving over 30,000 unique visitors per month
  • Achieved conversion rate double than that of adwords and 4 times that of facebook

Series C Funded Kidswear e-Commerce Startup

EXECUTION:

  • Merged Programmatic data with Google Analytics to determine sub-sources that provided the best balance between new users and low CPA.
  • Utilized cookie exclusion to ensure high percentage of relevant first-time site visitors.
  • Optimized campaign to ensure that visitors to the eCommerce website converted within 30 days, leading to highly effective top of the funnel media spend

New York based media agency working with top 10 pharmaceutical brands

OBJECTIVE:

To recruit patients for clinical trials

RESULT:

  • Provided end-to-end digital services across strategy, proposals, planning, and campaign execution
  • Datawrkz became their plug-and-play digital media arm
  • Cost per recruitment iteratively reduced by 20-30% across recruitment studies
 

New York based media agency working with top 10 pharmaceutical brands

EXECUTION:

  • Planned, implemented and optimized complex hyperlocal, multi-lingual ad campaigns running for major pharma clients across 20 countries.
  • Targeted patients suffering from diseases as varied as acne to liver cancer residing within a small radius of a given clinical trial study.
  • Leveraged Search, Facebook, Instagram and Display campaigns with niche audience targeting along and iterative, cross-channel optimization.
 

Top 20 news publishers in the US

OBJECTIVE:

To maximize revenue for the publisher through Header Bidding, Yield Management and Ad Trafficking

RESULT:

  • Waterfall Yield Optimization led to 45 % increase in CPM. Unfilled impressions reduced to 3% of total ad requests
  • Header Bidding resulted in 60% increase in CPM rates and revenue, including a 100% increase in mobile CPMs
  • Implementation of rich media ad units drove an additional revenue of approximately 16%

Top 20 news publishers in the US

EXECUTION:

  • Streamlined waterfall setup in publisher’s DFP ad server to increase fill and reduce PSA’s and blank ads
  • Rebuilt waterfall across 8 exchanges and more than 20 networks to increase revenue from display, video, native and outstream units
  • Implemented BidAmp, our header bidding container
  • Introduced AdPrimus units on publisher images
  • Managed ad trafficking across direct campaigns, programmatic deals, and exchange monetization leading to seamless impression utilization and maximization of revenue
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OUR ADVERTISERS

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OUR PUBLISHERS

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INDIAN-EXPRESS
HINDUSTANTIMES
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DAWN
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BJPENN
NEWS
MANORAMA
ASTRO
PEP
MANILLA
fmt
SAAVN
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UDN
EXPRESS
ABP1
JAGRAN
DINAMALR
ANDHRA
the-jung
ajit

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